Built By The People Who Built Smart TV

RedSquid wasn’t founded by entrepreneurs looking for an opportunity in television. It was founded by the people who helped build the modern TV industry.

Our team has spent decades at the heart of television innovation, spanning semiconductor design, embedded software, smart TV platforms, Pay TV, operator services and, most recently, artificial intelligence.

Long before smart TVs became mainstream, members of the RedSquid team developed the world’s first semiconductor chip designed specifically for Smart TVs. In less than five years it became the global market leader, generating more than $1 billion in annual revenue and powering over 80% of televisions shipped worldwide.

Later, our team went on to pioneer the industry’s move beyond traditional content delivery, helping create the world’s first operator-controlled Smart TVs—placing Pay TV operators back at the centre of the customer experience rather than simply delivering another app.

Today, we’re applying that same experience to what we believe is television’s next major transformation.

The Next Generation Of Television Is Agentic AI

The television is evolving once again. For decades it has been a passive display for watching content. Tomorrow it becomes an intelligent platform that understands the household, anticipates needs, simplifies everyday life and creates entirely new experiences.

At RedSquid we’re embedding Agentic AI directly into the television itself, enabling TVs to become intelligent household platforms rather than simply screens.

Our vision is to help OEMs, telcos and Pay TV operators reclaim ownership of the living room experience by making the television the intelligent centre of the connected home.

An Open, Customisable Smart TV Platform

Today’s Pay TV operators are increasingly dependent on third-party TV operating systems. That means losing control of the customer relationship, user experience, data and ultimately long-term value.

RedSquid changes that.

Our operator-grade Smart TV platform is integrated directly into the television during manufacturing, at the chipset level. Rather than existing as another downloadable application, the operator becomes the native TV operating system.

Customers receive the same premium television service they already trust, but delivered through a beautifully branded Smart TV instead of a separate set-top box or standalone streaming application.

The television itself becomes the product.

This simplifies installation, strengthens customer loyalty, creates new commercial opportunities and gives operators control over their own roadmap once again.

Bringing Advertising Intelligence To The Edge

We’re also rethinking how television advertising works.

RedSquid has developed unique capabilities in Edge-based Virtual Product Placement (VPP), introducing an entirely new advertising layer that operates directly on the television.

Rather than making every creative decision in the cloud, our platform enables intelligent advertising decisions to happen closer to the viewer, on the TV itself.

This creates lower latency, greater privacy, more relevant advertising and significantly greater flexibility for broadcasters, advertisers and operators.

For Pay TV providers, it means higher-value advertising inventory, improved audience activation and greater control over both viewer data and the advertising experience.

The television evolves from being simply a content gateway into an intelligent, monetisable platform.

Building The Future Of Television

Television has always been the most important screen in the home. The companies that control that screen will define the next generation of digital services.

Our mission is simple: to give OEMs, broadcasters and Pay TV operators the technology to compete in an AI-driven world without surrendering control of their customer relationships to global platform providers.

We’ve helped shape the television industry before. Now we’re helping shape what comes next.